On January 1, 1989 the Delta Tire Corporation and the National Tire Corporation merged to form Del-Nat Tire. This merger joined two strong private brands into an even stronger cooperative that enjoys numerous economics of scale and significantly broader sourcing opportunities.
Today Delta and National source products from some of the finest tire manufacturers in the world. These manufacturers produce tires and tubes in our brands and they are distributed via our 500,000 square foot distribution center in Memphis, TN.
While the largest share of Del-Nat products are manufactured in the US and are sold to US dealers, the Company has definitely acquired an international flavor.
Currently, Del-Nat product is manufactured in the United States, Mexico, Japan, Taiwan, Europe, China and Korea. Delta and National brands are actively marketed in the United States, Canada, Mexico, Central and South America, Europe, the Middle East and Africa. Del-Nat, as a company, has one simple purpose; we exist to provide our members with replacement tires that allow them to maximize their profitability and independence.
We are not like publicly held companies that manage their business with an eye on stock prices. We are not like branded tire programs that search for every possible channel in the market. We are not like branded tire companies that sell to warehouse clubs and national chains, then tell their independent tire dealer customers that these actions are actually for their own good.
Our target is clear and our commitment to our independent tire dealer members is easily seen in our daily actions where it counts.
MISSION STATEMENT
To continually increase the benefits and value received by Del-Nat stockholders and the share of market of Delta and National
brand of passenger and light truck tires by:
- Continuing to offer the best private brand program in the industry.
Being competitive in all aspects of the business, and constantly improving Delta and National's competitive position in buying prices, products,
customer service, and marketing programs.
PRIVATE BRAND TIRES
Del-Nat is in the private brand tire business. Our tires meet the same government standards and are made exactly the
same way as their major brand cousins. Private brands account for approximately 50% of the US replacement passenger and
light truck tire market, and typically sell for 10-25% less. There are no costly ad campaigns, large staffs or gigantic
overhead burdens to pay. They are a better value for the customer and better profit opportunity for the dealer. Del-Nat
dealers enjoy exclusivity and a level of independence not found with major brands.
PRODUCT STRATEGY
Independent tire dealer members market Delta and National tires throughout the world. A wide range of quality
suppliers worldwide produces them, which allows Del-Nat access to the best value from each of our many suppliers.
Our goal is to provide the widest range of tires in the industry.
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